With the advancement of technology, especially in the field of cryptocurrencies, businesses worldwide are discovering that developing and employing a Bitcoin strategy has started to pay off.
Accepting Bitcoin payments opens up a wide range of marketing opportunities, which is the reason why the number of businesses and online stores that accept crypto payments is increasing.
Unfortunately, solely recognizing and making use of this payment method will not be enough. As a vendor, you will also need to advertise this new payment method to your customers in order to reap all the benefits.
One of the most common mistakes sellers make is not informing their clients about the opportunity to pay with digital assets or not advertising it enough. Those who do advertise that their business accepts Bitcoin as payment tend to make more sales and attract larger traffic.
With this information in mind, you’re probably wondering how you can effectively advertise that your business accepts Bitcoin payments. This guide is here to help you. There are several marketing strategies that we’ll cover, and all of them are worth considering as you begin to advertise your new payment method.
1. Advertise Bitcoin Acceptance
As soon as you learn how to accept Bitcoin payments, the next thing you should do is put the Bitcoin logo somewhere on your website. This way, you will let your customers know that your website offers the opportunity to pay with digital assets.
Choose the logo spot very carefully. The more prominent it is on your site, the more people will notice it. For instance, putting the logo in the footer at the bottom of the website is one of the most common spots, but it can easily be missed here. Recently websites are finding it effective to put the Bitcoin logo in the header of their site so returning customers and new visitors won’t miss it.
For this purpose, you can make a Bitcoin promo image yourself or grab one of the logos below and put it on your website. Choose the sizing option that fits your website’s layout.
2. List Your Business on Merchant Directories
Now that you have the Bitcoin logo on your website, you should start listing your store on various merchant directories. This form of free advertising will introduce Bitcoin enthusiasts to your business and may inspire them to visit your site, potentially purchasing your goods or services.
Those who regularly use Bitcoin for their purchases are often scouting for new shops that will redeem their coins. This often leads them to eventually land on merchant directories.
Anyone can conveniently browse through these directories and find shops that will accept their digital money. The shops are often organized by the type of cryptocurrency they accept, making it easier for users of different coins to find places to use their digital assets.
Advertising your business on multiple directories will give it more exposure, which potentially leads to a significant boost in traffic and sales.
Below is a list of established directories where you should list your Bitcoin-accepting store. The list also includes directories that accept other cryptocurrencies as well.
- Accept Bitcoin Cash
- Yelp (through the site’s Bitcoin filter)
- Lightning Network Stores
- UseNano (for merchants that accept Nano)
- Use Litecoin (for merchants that accept Litecoin)
- Bitcoin Cash Merchant Solutions
- PayWithXRP (for merchants that accept XRP/Ripple)
3. Participate in Forums
In addition to listing your store on related websites and directories, you should become an active participant in relevant forums. Such corners of the internet will help you reach more people who would have not found your store otherwise.
To get started, look for forums that are related to the cryptocurrencies your business accepts as payments. Engage in community discussions and use them to subtly advertise your business. Your advertising should be indirect as people are more likely to visit your store if they found what you wrote on the forum useful.
You also may be removed from the forum for advertising if your advertising attempts are too obvious. To maintain your presence in these forums, participate in relevant topics and always make sure you add value to the discussion. This will naturally increase your business’s reputability in the community.
Reddit, the world’s most popular forum, is a place where you can find a multitude of different discussions about many topics relevant to your business. This will provide you with the opportunity to promote your store to interested parties free of charge.
Unlike Reddit, Quora is a question-based platform, which makes the site perfect for establishing brand awareness and providing value to potential customers. To use Quora to your advantage, you should create a profile, find relevant questions and start answering them. The users interested in those questions are already part of your target audience, so it’s a win-win situation for both sides.
4. Write Content About Bitcoin Payments
If your online shop features a blog you should dedicate some content to the fact that your website accepts Bitcoin payments. It shouldn’t take much time to create a blog post that will cover the bases about paying with cryptocurrencies, yet you will answer any questions your customers might have about the method.
This type of promotion is beneficial for several different reasons.
Firstly, it’s good for SEO optimization. By writing about accepting cryptocurrency payments, sharing how they work and explaining what cryptos are welcome, you increase your chances of people finding your website organically through search engines like Google.
However, the quality of the content should come first, so take your time to create high-quality, well-written content that will be rich with keywords that matter. For instance, focusing on keywords such as “Pay with bitcoin,” “How to pay with Bitcoin,” “How to pay with digital assets,” “Bitcoin accepted,” and “Cryptocurrency accepted,” will help you achieve that goal.
Another way writing content about Bitcoin acceptance is beneficial is that the material is easily shareable. Not only can you share the article on social media, but you can also share it with anyone who has questions about the cryptocurrency payments you now accept.
Consequently, the content will put an end to any confusion related to the payments and can serve as a resource for your current and future customers.
5. Take Advantage of Social Media
In a world where social media and cryptocurrencies know no boundaries, combining the two is a recipe for success.
Just using the right hashtags across social media, especially Twitter, can go a long way. It will expose you to thousands of online shoppers who are looking for cryptocurrency-accepting businesses, as well as stores similar to yours.
Give your business a chance and you’ll be surprised about the number of people who only use social media to search for vendors. Because there’s still only a relatively small network of merchants that offer Bitcoin payments, now is the right time to take full advantage of this payment method to set your business apart from your competitors.
While every form of advertising we mentioned is very powerful, these are not your only options. Marketing has a lot to do with creativity, so be innovative and let your mind come up with something truly unique. It doesn’t take much to make a huge difference for your business. Therefore, you should test new things, try new channels and invent new ways to advertise so you can make your business stand out amongst others that accept Bitcoin payments.