While 2017 was a big year for Bitcoin, it seems that more and more major brands are taking notice of the king of the cryptocurrency. The latest big brand name that is trying to ride the Bitcoin wave is KFC.
What’s even more surprising is that they are doing a good job at it.
KFC Canada just introduced their Bitcoin-themed chicken bucket.
As the name suggests, when customers pay in Bitcoin, KFC Canada will give them a chicken bucket with a Bitcoin theme.
The Bitcoin Bucket costs around 20 Canadian dollars. Of course, the actual Bitcoin amount may fluctuate in accordance with its current price.
Having said that, you can’t really just walk into a Canadian KFC, go to the register and pay with BTC (Bitcoin). Rather, KFC Canada is accepting Bitcoin through the BTC payments service BitPay.
Also, you need to go through the online ordering page, and then you will see Bitcoin as a payment option.
Once the order is completed, the Bitcoin Bucket is then delivered to the address you placed on the checkout page.
The rollout was first announced on Facebook last week.
While the Bitcoin Bucket by itself is already considered a good sign for Bitcoin, KFC Canada simply does not stop there.
In fact, it seems that KFC Canada is going all out with this specific marketing gig, especially on their social media channels.
On the company’s respective social network handles, KFC Canada continuously posts amusing Bitcoin-related posts.
For example, they recently posted that if Satoshi (the mysterious inventor of Bitcoin) reveals his real-life identity, KFC Canada will offer him/her a free Chicken Bucket.
Another interesting development is that KFC Canada has suggested on social media that they may be accepting other cryptocurrencies very soon.
The Bitcoin community is taking this move with sheer joy. Some are considering it as a big milestone for Bitcoin’s journey to mass adoption. After all, BTC value largely depends on the “consensus.”
It’s often touted that Bitcoin is a scam, as it’s a currency with no institutional backing. And yet, it seems that BTC price is steadily increasing year after year.
So, what gives? Bitcoin’s value is hard to explain in a traditional sense. Never in history has there ever been a decentralized and global currency.
What we have now are currencies from different nations, which are backed by the nations’ governments.
Most of our currencies today are “fiat,” which is basically an “IOU” with a promise that the issuing government is going to vouch for its value.
Bitcoin is entirely different as there’s no government backing it. To understand Bitcoin’s value, see it as a masterpiece painting: At its core, a painting is just cheap colored paints on a canvass.
And yet, why do some of these masterpiece paintings carry a price tag worth of millions? The answer is very simple—it’s because someone is willing to pay for it.
And that’s the main takeaway with Bitcoin. The king of cryptocurrency has very unique features such as a being borderless and censor-resistant currency.
Now, it’s up to the markets to decide on how much they want to pay for such features.
Most importantly, for now, it seems that KFC Canada acknowledges Bitcoin’s value to such an extent that they’ve even made a Bitcoin Bucket to tribute the cryptocurrency boom.